Keyword Research

Keyword Research

At Tactics Digital YYC, based in Calgary, we offer comprehensive Keyword Research services to help businesses achieve optimal online visibility. Our tailored approach involves in-depth analysis and strategic planning to identify high-performing keywords that align with your target audience's search intent. Leveraging the power of effective keyword research, we empower businesses to optimize their website content, enhance organic search rankings, and drive relevant traffic to their digital assets.

Drive Targeted Traffic and Boost Conversion Rates



Strategic Keyword Identification

We conduct in-depth research to identify strategic keywords that align with your business goals and target audience. Our team analyzes search volumes, competition levels, and user intent to ensure the inclusion of highly relevant keywords.

Competitor Analysis

We perform thorough competitor analysis to gain insights into the keywords they are targeting and their SEO tactics. This allows us to identify keyword opportunities and develop a competitive advantage.

Comprehensive Keyword Analysis

We dive deep into the data to analyze the potential of each keyword. We evaluate factors such as search volume, competition level, and relevance to your business to determine the keywords that have the highest potential to drive qualified traffic and conversions to your website.

Long-Tail Keyword Research

We recognize the importance of long-tail keywords in capturing specific search queries and reaching niche audiences. Our Keywords Research SEO Services include identifying relevant long-tail keywords that can bring targeted traffic to your website, resulting in higher conversion rates.

Keyword Mapping and Optimization

We strategically map a comprehensive list of target keywords to relevant pages on your website. Our team ensures that your website's content and meta tags are optimized with the identified keywords, improving your website's visibility in search engine results.

Continuous Monitoring and Optimization

We continuously monitor the performance of the selected keywords and make data-driven optimizations to keep your SEO strategy effective and adaptive to changing market trends; as keywords research is an ongoing process.

When Do We Need Keyword Research?

01Launching Website

When launching a new website or online business, keyword research is indispensable. It helps identify the most relevant keywords to target, ensuring your content is optimally aligned with user intent.

02Developing Content Strategy Planning

While drafting the planning phase of the content strategy, keyword research is a vital step. It ensures that your content aligns with popular search terms, enhancing its visibility and relevance to your target audience.

03Optimizing the Website

When optimizing an existing website, keyword research is a key component. It assists in improving search engine rankings and driving increased organic traffic by identifying the most effective keywords for your niche.

04Analyzing the Competitors

While conducting competitor analysis, keyword research plays a pivotal role. It allows you to identify keyword opportunities and gain a competitive edge by understanding what search terms your competitors are targeting.


Tools Used for Keyword Research


Our Keyword Research Stages


Defining Goals and Objectives

Understand your business objectives and target audience to determine the focus of the keyword research.


Keyword Generation

Generating a list of relevant keywords and search terms using various tools and techniques.


Keyword Analysis

Analyzing each keyword's search volume, competition, and relevance to your business.


Competitive Analysis

Identifying the keywords your competitors target and assessing their performance.


Keyword Selection

Selecting the most valuable keywords to target in your SEO and marketing efforts based on the research findings.


Our Keywords Search Service Packages

Basic Package

  • Extensive Keyword Research & Analysis
  • Identification of Primary Target Keywords
  • Keyword Difficulty Assessment
  • Competitor Keyword Analysis

Advanced Package

  • In-depth Keyword Research & Analysis
  • Identification of Primary & Secondary Target Keywords
  • Long-tail Keyword Research
  • Keyword Difficulty Assessment
  • Competitor Keyword Analysis
  • Keyword Gap Analysis

Premium Package

  • Comprehensive Keyword Research & Analysis
  • Identification of Primary, Secondary, & Long-tail Target Keywords
  • Keyword Difficulty Assessment
  • Competitor Keyword Analysis
  • Keyword Gap Analysis
  • Content Recommendations Based on Keyword Research
  • Regular Keyword Monitoring & Updates


Why Is Keyword Research Important for SEO?

Keyword research helps identify the terms and phrases your target audience uses, enabling you to optimize your website content and improve search engine rankings.

How Long Does Keyword Research Take?

Can I Use the Exact Keywords As My Competitors?

How Often Should I Conduct Keyword Research?

Can I Implement Keyword Research Recommendations Myself?

Will Keyword Research Guarantee Higher Search Rankings?

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