Website SEO Audit

Website SEO Audit

Welcome to Tactics Digital YYC's Website SEO Audits! Our comprehensive audits provide a detailed analysis of your website's performance, identifying areas for improvement to enhance its search engine visibility. Our experienced SEO experts in Calgary thoroughly assess your website's technical aspects, on-page elements, content quality, and backlink profile. With actionable recommendations and strategies, we empower you to optimize your website for higher search rankings and increased organic traffic. Gain valuable insights and take your SEO efforts to the next level with our Website SEO Audits.

Drive More Traffic and Rank Higher Unlocking Your Website’s Full Potential



Keyword Research and Optimization

We conduct thorough keyword research to identify the most relevant and high-performing keywords for your business. By strategically incorporating these keywords into your website's content, meta tags, headings, and URLs, we improve your website's visibility in search results.

Content Optimization

We work together to optimize your website's content. We ensure your content is valuable, engaging, and properly structured, making it more appealing to search engines and users.

Meta Tag Optimization

We optimize your website's meta tags, including title tags and meta descriptions, to accurately represent your web page content and attract clicks from search engine users.

URL Structure Optimization

We optimize your website's URL structure to make it more user-friendly and search engine-friendly. A well-structured URL helps search engines understand your website's hierarchy and improves the user experience.

Image Optimization

We optimize your website's images by reducing their file size, adding relevant alt text, and optimizing image filenames. This ensures that your images contribute to your website's overall SEO and improve page loading speed.

Internal Linking

We implement deliberate internal linking strategies to establish a logical and interconnected website structure. This helps search engines discover and index your web pages more efficiently.

User Experience (UX) Optimization

We focus on improving your website's user experience by enhancing page load speed, mobile responsiveness, and site navigation. A seamless user experience not only benefits your visitors but also signals search engines that your website provides value.

When Do We Need a Website Audit?

01Getting Started with SEO

Before diving into promotional activities, conducting a comprehensive website analysis is essential to establish a strategic plan and determine the necessary scope of work. This analysis helps understand the expected timeline and cost to achieve optimal results.

02Having Significant Website Changes

After implementing any significant update, redesign, or migration to a different CMS, evaluating the site's condition post-changes is crucial. An audit becomes necessary to assess if the previous optimization efforts have been preserved and to identify any new errors that may have emerged.

03Experiencing Decline in Rankings or Traffic

When experiencing a substantial drop in search rankings or a significant decrease in traffic, it is vital to investigate the underlying cause. Conducting an audit allows for a comprehensive analysis of both internal and external factors that could be contributing to the decline.

04Ensuring Quality Assurance of SEO Services

When doubting the quality of SEO services provided by your contractor, sending your site for an audit can provide an unbiased evaluation. This assessment will provide valuable insights into the actual state of your website and the effectiveness of the SEO efforts.


Tools Used for Website SEO Audit


Our Website SEO Audit Stages


Initial Consultation

Understanding your business goals, target audience, and specific SEO requirements. This consultation helps us tailor our audit to your unique needs.


Website Analysis

Conducting a comprehensive analysis of your website, including its structure, design, on-page elements, and content. We assess technical factors such as site speed, mobile-friendliness, and crawlability to identify areas that require improvement.


Keyword Research

Performing in-depth keyword research to identify relevant keywords with high search volumes and low competition. This research helps us optimize your website's content and improve its visibility in search engine results.


Competitor Analysis

Analyzing your top competitors' websites to gain insights into their SEO strategies, identifying areas where they excel, and uncovering opportunities for improvement.


On-Page Optimization

Optimizing your website's on-page elements, including meta tags, headings, URLs, and content, to improve its relevance and visibility to search engines.


Technical SEO Audit

Conducting a thorough technical SEO audit to identify any issues affecting your website's performance, such as broken links, duplicate content, and crawl errors. We recommend fixing these issues and improving your website's overall SEO health.


Content Analysis

Reviewing your website's content to ensure it is well-structured, engaging, and optimized for relevant keywords. We recommend improving content quality and creating valuable, shareable content that attracts organic traffic.


Backlink Analysis

Evaluating your website's backlink profile to identify the quality and relevance of existing backlinks. We recommend building high-quality backlinks to enhance your website's authority and improve search engine rankings.


Reporting and Recommendations

Compiling a comprehensive report detailing our findings, insights, and recommendations. We present this report and guide you through the recommended actions to improve your website's SEO performance.


Our Website SEO Audit Service Packages

Basic Package

  • Analysis of Basic Technical Errors
  • Checking Search Engines Violations & Correct Regional Binding Setting
  • Assessment of the Semantic Core & Its Clustering
  • Basic Audit of Commercial Ranking Factors
  • Evaluation of YMYL Factors
  • Mobile/Responsive Version Check
  • Reporting

Advanced Package

  • Advanced Technical Audit
  • Advanced Data Analysis Google Search Console Panels
  • Analysis of the External Link Mass of the Site & Competitors
  • Visibility Score & Text Optimization
  • Advanced Audit of Commercial Ranking Factors
  • Evaluation of YMYL Factors
  • Extended Mobile/Responsive Version Check
  • Checking Conversion Elements on the Site
  • Reporting

Premium Package

  • Advanced Technical Audit
  • Advanced Data Analysis Google Search Console panels
  • Analysis of the External Link Mass of the Site & Competitors
  • Visibility Score & Text Optimization
  • Advanced Audit of Commercial Ranking Factors
  • Evaluation of YMYL Factors
  • Extended Mobile/Responsive Version Check
  • Usability Audit: User Testing of the Site
  • Analysis of Competitors & Identification of Growth Points
  • Reporting


Why Is a Website SEO Audit Important for My Business?

A website SEO audit is crucial for your business as it helps identify any underlying issues hindering your website's visibility and ranking on search engines. It provides insights into technical errors, content optimization opportunities, and competitor analysis, enabling you to optimize your website for better search engine performance and attract more organic traffic.

How Long Does a Website SEO Audit Take?

Can I Implement the Recommended Changes Myself?

Will a Website SEO Audit Guarantee Higher Search Rankings?

How Often Should I Conduct a Website SEO Audit?

What Is the Cost of a Website SEO Audit?

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