Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Welcome to Tactics Digital, your one-stop solution for all your SEO needs in Calgary. We offer a comprehensive range of SEO services to help your business gain online visibility, attract more customers, and achieve higher search engine rankings. Our experienced team of SEO experts is dedicated to delivering results-driven strategies tailored to your unique business needs. Choose Tactics Digital for exceptional SEO services in Calgary, and watch your business grow online. Let our expertise and dedication work for you as we strive to help you achieve your business goals.

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Website SEO Audits

Our website SEO audits involve a thorough analysis of your website's current performance, identifying areas of improvement and potential growth opportunities. We examine technical aspects, content quality, and proper implementation of meta tags to ensure your site is fully optimized for search engines.

Keyword Research

Keyword research is crucial for driving targeted traffic to your site. Our team conducts in-depth research to identify your business's most relevant and profitable keywords. This helps us craft content and strategies that resonate with your target audience and improve your site's visibility on search engines.

Technical SEO

Technical SEO is the foundation of a well-optimized website. Our experts ensure that search engines optimize your site's structure, loading speed, mobile responsiveness, and other technical aspects for seamless user experience and better crawlability.

Local SEO

Local SEO is essential for attracting customers to your area. We optimize your site and online presence for local searches, ensuring your business is visible to potential customers in the Calgary region. This includes optimizing your Google My Business listing, creating local citations, and generating positive reviews.

On-Page SEO

On-page SEO focuses on optimizing individual web pages for higher search engine rankings. We optimize your content, meta tags, headings, and internal linking structure to ensure that search engines can easily understand and index your pages, ultimately leading to better organic visibility.

Off-Page SEO

Off-page SEO encompasses all activities performed outside your website to improve its search engine rankings. Our team works on building high-quality backlinks, improving your online reputation, and promoting your content through various channels to increase your site's authority and trustworthiness.


Tools Used for SEO


Stages of SEO Website Promotion


Niche and competitor analysis

We begin by analyzing your industry niche and competition, which allows us to identify trends, opportunities, and potential challenges. This information signals the development of an effective SEO strategy tailored to your business.


Semantic planning

Semantic planning is crucial to our process, as we create a structured keyword map based on thorough keyword research. This ensures your website's content targets relevant search queries and aligns with user intent.


SEO audit

Our SEO audit involves a comprehensive review of your website's current performance, identifying areas for improvement and addressing any technical issues hindering search engine visibility.


On-page optimization

Our on-page optimization services focus on improving individual web pages by enhancing content quality, meta tags, headings, and internal linking structure, making your website more accessible and attractive to search engines.


Off-page optimization

Off-page optimization is a vital component in search engine rankings, thus we work to enhance your website's authority and trustworthiness by building high-quality backlinks, promoting content through various channels, and improving your online reputation.



We continuously monitor your website's SEO performance, making data-driven adjustments to your strategy as needed and ensuring that your optimization efforts produce the desired results. With our expertise and dedication, your business will thrive in the digital landscape.



What Is SEO?

SEO, or Search Engine Optimization, is improving a website's visibility in search engine results by optimizing its content, structure, and other elements to better align with search engine algorithms. This helps websites rank higher for relevant search queries, increasing organic traffic and overall online presence.

Can I Do SEO Myself?

How Long Does It Take for Your SEO Services To See Results?

How Does SEO Work?

How Much Does It Cost To Implement an SEO Campaign?

What Affects Your SEO Ranking?

Do I Need Different SEO Strategies for Different Search Engines?

Will Blogging Help SEO?

Is SEO Better Than Paid Advertising?

What Are SEO Best Practices?


Comparison – SEO and Contextual Advertising

What is the difference between SEO and Contextual Advertising?

SEO and contextual advertising are two different marketing strategies with unique benefits and limitations. SEO is a long-term investment with no direct cost per click, which aims to increase organic traffic and improve website rankings through content creation, keyword research, and website optimization. Contextual advertising, on the other hand, is a short-term investment with a cost per click or impression, which aims to generate immediate paid traffic by displaying ads to users based on their search queries or browsing behavior. Both strategies can be effective depending on the business goals and marketing budget.

Search Engine Optimization (SEO)Contextual Advertising
DefinitionOptimizing website to increase its ranking on search enginesAdvertising that is displayed to users based on their search queries or browsing behavior
CostLong-term investment with no direct cost per clickShort-term investment with a cost per click (CPC) or cost per impression (CPM)
TrafficOrganic traffic generated by high search engine rankingsPaid traffic generated by ad clicks or impressions
TargetingTargeting keywords and phrases relevant to the businessTargeting specific demographics, interests, and behaviors of the target audience
ResultsResults can take time to show, but have long-lasting benefitsImmediate results, but with no long-term benefits
ControlLimited control over search engine algorithms and website rankingsFull control over ad placement, budget, and targeting options
StrategyContent creation, keyword research, and website optimizationAd creation, targeting, and bidding strategy

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