Digital Marketing
Google Ads & Analytics

Google Ads & Analytics

Welcome to Tactics Digital YYC! We use Google Ads to design targeted online advertising campaigns, ensuring your business attracts the right audience. Our services include keyword selection, ad creation, campaign optimization, and performance monitoring for the best Return on Investment (ROI). Additionally, we utilize Google Analytics to analyze website performance and user behavior, helping you make informed decisions to enhance your digital marketing strategies. With us, you get more than just ads; you get a complete digital marketing solution to grow your business.

Unlock Your Business's Full Potential – Explore the World of Insight-Driven Success with Google Ads & Analytics!



Google Ads Management

Our Google Ads Management service helps you create and optimize targeted ad campaigns, driving relevant traffic to your website and maximizing your ROI.

Ideal for those who want to:

  • Effectively reach their target audience.
  • Optimize their Google Ads campaigns for better results.

Google Analytics Setup and Reporting

We provide comprehensive Google Analytics setup and reporting services, enabling you to track and analyze user behavior, measure campaign performance, and make data-driven decisions.

Ideal for those who want to:

  • Gain valuable insights into their website's performance.
  • Optimize marketing strategies using Google Analytics.

Conversion Rate Optimization (CRO)

Our Conversion Rate Optimization service focuses on improving your website's user experience and increasing conversion rates through data-driven analysis, testing, and optimization strategies.

Ideal for those who want to:

  • Enhance their website's performance.
  • Boost conversion rates with expert Conversion Rate Optimization (CRO).

Tools Used for Google Ads & Analytics


Google Ads & Google Analytics Process

At Tactics Digital YYC, we have a clear and strategic method for setting up Google Ads and Google Analytics for our clients. Here's how we approach it:

Discovery and Planning

At this initial stage, we focus on understanding your business, goals, target audience, and competition. Our team works closely with you to develop a comprehensive digital marketing strategy that aligns with your objectives.


Campaign Setup

Here, we set up your Google Ads accounts, create targeted campaigns, conduct keyword research, and craft compelling ad copies. We also configure Google Analytics to monitor your website's performance and user behaviour.


Optimization and Monitoring

After launching the campaigns, we diligently monitor their performance. Our team optimizes keywords, bids, and ad placements to enhance conversion rates and ROI. Using Google Analytics, we track user engagement and behavior, making informed decisions to boost the effectiveness of your campaigns.


Analysis and Reporting

We regularly analyze and report on your campaign's performance, offering detailed insights into key metrics, audience demographics, and conversion tracking. You'll receive comprehensive reports and recommendations from us, aimed at continual campaign improvement.


Google Ads & Google Analytics Packages

Google Ads Starter

  • Keyword Research and Analysis
  • Ad Creation and Optimization
  • Campaign Management
  • Performance Tracking and Reporting

Google Analytics Advanced

  • Google Analytics Setup
  • Customized Reporting
  • Conversion Tracking
  • Goal Setup and Monitoring

Conversion Rate Optimization

  • Website Audit
  • A/B Testing
  • User Experience Optimization
  • Data Analysis and Insights

Our Most Recent Portfolio



What Is Google Ads and How Does It Help?

Google Ads is a way to advertise online. You make ads that show up on Google's search pages and other places. You pay each time someone clicks on your ad. You choose keywords, and your ads show up when people search for these words.

How Does Google Analytics Track How Well My Website Is Doing?

Do Google Ads and Google Analytics Work Together?

Can I Use Google Ads and Analytics for My Online Store?

How Can Google Ads and Analytics Make My Business Money?

What Are Some Tips To Make My Google Ads Better?

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