Digital Marketing
Social Media Marketing

Social Media Marketing

In today's digital age, establishing a solid online presence is crucial for thriving businesses. One of the most effective ways to achieve this is through Social Media Marketing (SMM). This article will delve into the world of SMM and explore how Tactics Digital YYC, a leading web development company based in Calgary, Alberta, can help businesses leverage the power of social media to enhance their digital presence and drive growth.

Amplify Your Voice, Grow Your Brand: Master Social Media with Us!



Social Media Strategy Development

Our Social Media Strategy Development service helps businesses create a comprehensive and effective plan for utilizing social media platforms. We conduct market research, identify target audiences, and develop strategies to maximize engagement and reach.

Ideal for those who want to:

  • Establish a strong presence on social media.
  • Develop a strategic approach to engaging their target audience.

Content Creation and Management

Our Content Creation and Management service focuses on creating engaging and tailored content for social media platforms. We develop captivating visuals, write compelling copy, and manage the content posting schedule to ensure consistent and impactful messaging.

Ideal for those who want to:

  • Captivate their audience with visually appealing content.
  • Create compelling content for social media engagement.

Community Engagement

ur Community Engagement service aims to build meaningful connections with your audience on social media platforms. We proactively respond to comments, messages, and reviews, fostering conversations, and nurturing brand loyalty.

Ideal for those who want to:

  • Actively engage with their audience on social media.
  • Build strong relationships and create a loyal online community.

Paid Social Advertising

Our Paid Social Advertising service leverages targeted advertising campaigns on social media platforms to expand your reach, increase brand visibility, and drive traffic to your website or landing pages. We optimize ad performance to maximize ROI.

Ideal for those who want to:

  • Reach a wider audience on social media.
  • Increase brand visibility and drive website traffic.
  • Leverage targeted social media advertising.

Social Media Analytics and Reporting

Our Social Media Analytics and Reporting service provides comprehensive insights into the performance of your social media campaigns. We track key metrics, measure engagement, conversions, and ROI, and provide regular reports for data-driven decision-making.

Ideal for those who want to:

  • Measure the effectiveness of their social media efforts.
  • Track important metrics on social media.
  • Make informed decisions to optimize their social media strategy.

Tools Used for Social Media Marketing


Step-by-Step Process

Tactics Digital YYC follows a structured and comprehensive roadmap to guide its clients through the SMM journey. This step-by-step process ensures that every aspect of a successful SMM campaign is thoroughly addressed and executed precisely.

Research and Planning

Our initial step involves conducting thorough research to understand your business, your target audience, and the overall industry dynamics. We analyze competitors, identify the most effective social media platforms for your needs, and craft a bespoke strategy for you.


Content Creation

At this stage, we focus on creating content that is both engaging and visually appealing, designed to resonate with your target audience. We tailor this content specifically for each social media platform to ensure maximum reach and engagement.


Community Management

We actively manage your social media accounts, engaging with your audience, responding to queries, and encouraging meaningful conversations. Our goal is to maintain a consistent brand voice and nurture a strong online community around your brand.


Paid Advertising Campaigns

To broaden your brand's reach and drive targeted traffic, we develop and implement strategic paid advertising campaigns on various social media platforms. We fine-tune ad targeting, track campaign performance, and continuously adjust strategies to achieve the best results.


Performance Tracking and Analysis

We meticulously track and analyze the performance of your social media marketing campaigns using advanced analytics tools. By evaluating key metrics and identifying trends, we provide insights that guide the optimization of your strategies and enhance overall campaign effectiveness.


Social Media Marketing Service Packages

Social Media Starter

  • Customized Social Media Strategy Development
  • Engaging Content Creation and Management
  • Active Community Engagement
  • Ideal for: Establishing a foundational social media presence, creating engaging content, and building brand awareness and loyalty.

Social Media Advanced

  • Advanced Social Media Strategy Development
  • Consistent, High-Quality Content Creation and Management
  • Targeted Paid Social Advertising
  • Ideal for: Scaling up your social media presence, driving substantial growth, and leveraging paid advertising for enhanced visibility and conversions.

Social Media Pro

  • Comprehensive, Multi-platform Social Media Strategy Development
  • Diverse Format Content Creation and Management
  • In-Depth Social Media Analytics and Reporting
  • Ideal for: A full-scale social media management solution encompassing strategy, content, community engagement, advertising, and analytical insights.

Our Most Recent Portfolio



What Does Social Media Marketing Do, and Why Should My Business Use It?

Social Media Marketing means promoting your products or services on social media. It's great for getting your brand known, talking to customers, getting more website visitors, and making more sales.

How Will Social Media Marketing Help My Business?

How Do I Pick the Right Social Media Platforms for My Business?

When Will I Start Seeing Results From Social Media Marketing?

Can I Tell if My Social Media Marketing Is Making Money?

What’s Special About Tactics Digital YYC’s Social Media Marketing?

Project details (Optional)
Select type of service
Web Development
Digital Marketing
Web Support
Brand Development