Prolevel Performance
Web • UX Design • WordPress

Prolevel Performance

About the project


Prolevel Performance is a top-tier automotive repair and service company based in Calgary, dedicated to providing exceptional services to European car owners. With a team of highly trained and experienced technicians, Prolevel Performance specializes in repairing and servicing a wide range of European car makes and models, including BMW, Mercedes-Benz, Audi, Porsche, and more.



One business challenge for creating a website for Pro-level Performance is differentiating the company from its competitors by showcasing its expertise in servicing high-end European car brands. The website should highlight Prolevel Performance's unique selling points, such as its certified technicians, state-of-the-art diagnostic equipment, and use of OEM parts, and communicate the benefits of entrusting one's European car to the company. Additionally, the website should be user-friendly, visually appealing, and mobile-responsive, with clear calls to action for scheduling appointments, requesting quotes, and accessing information about Prolevel Performance's services and pricing. Finally, the website should be optimized for search engines to increase its visibility and attract new customers.



  • Determine the website's purpose and target audience. 
    Pro-level Performance's website should showcase the company's services and expertise, establish trust with potential customers, and make it easy for visitors to schedule appointments or contact the business. The website's target audience would be European car owners looking for quality and reliable automotive repair and service.


  • Choose a website platform. 
    There are several website platforms to choose from, but for a small business like Prolevel Performance, a self-hosted WordPress website would be a good choice. WordPress is easy to use, flexible, and has a large community of developers and users.


  • Define the website's structure and content. 
    Based on the website's purpose and target audience, the website's design and content should be planned. Some possible sections for the website could be Home, About Us, Services, Testimonials, Blog, and Contact. The content for each section should be well-written and informative, showcasing Prolevel Performance's expertise, professionalism, and commitment to customer satisfaction.


  • Design and develop the website. 
    Once the website's structure and content have been defined, it's time to design and develop it. The website's design should be visually appealing, easy to navigate, and optimized for mobile devices. The website should also be fast, secure, and accessible to people with disabilities.


  • Optimize the website for search engines. 
    To attract more website visitors, optimizing it for search engines like Google is essential. This includes using relevant keywords in the website's content and metadata, optimizing images, and building high-quality backlinks.


  • Launch the website and promote it. 
    After the website has been designed, developed, and optimized, it's time to launch and promote it. This can be done by sharing the website's link on social media, sending newsletters to existing customers, and running online ads.


  • Monitor and improve the website's performance. 
    It is essential to monitor its performance using tools like Google Analytics. Based on the data, improvements can be made to the website's content, design, and functionality.